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Reality TV Moment
About the Show:
The sheer danger of a Heli-Bungee jump is excessive even in the most welcoming of environments. For Will Smith: The Jump, we conducted this extremely dangerous stunt over one of the most remote and protected airspaces in the United States, The Grand Canyon.
Utilizing a multi-feed viewer experience on the YouTube platform, worldwide fans were able to select one of four feeds, to watch the event from various positions. In addition, fan interaction was incorporated via live Twitter polls and real-time comments on the YouTube platform.